Manesh Ram | Performance Marketing & Business Growth

As mentioned in my previous blog post, Google is coming up with Google "Caffein e" . It is simply a new version of the current search engine which will be faster, more accurate, provide more search results and more comprehensive than the current search engine. Both search engines were tested with the keyword " SEM " and received the following results: Current Google : Results 1 - 10 of about 288,000,000 for SEM [definition]. ( 0.23 seconds) Google "Caffeine" : Results 1 - 10 of about 338,000,000 for SEM [definition]. ( 0.14 seconds) The new search engine was 9 seconds faster than the current one for the "SEM" keyword and provided an extra 50,000,000 results. It is definitely more efficient than the current search engine. The same keyword was tested on different search engines and received the following results: Yahoo : 1 - 10 of 597,000,000 for SEM (About this page) - 0.15 sec Bing : 1-10 of 46,500,000 re...

From the data provided by Comscore as at September 2009, the market leader Google has 64.9% of market share, followed by Yahoo with 18.8% and Bing with 9.4%. These figures are for the US, but it does provide a guideline of how the different search engines are performing. Month by month Bing is slowly increasing its market share. Since its launch at the end of May, Bing has increased its market share from 8% in May to 9.4% in September. Google and Yahoo have slightly decreased in market share from 65% in May to 64.9% in September and from 20.1% in May to 18.8% in September respectively. This is not a major increase in market share and Bing is way behind Google but with the merger between Yahoo and Microsoft, they are expected to have approximately 30% of the market share. Google on the other hand is working on its new search engine called Google "Caffeine". Will that be enough to match the merger? Well, let’s wait and see what happens to the figures and in what other ways Goog...