Want to take your Google Adwords campaigns to the next level? Consider Dynamic Keyword Insertion. So what is Dynamic Keyword Insertion? It is a method used to insert keywords from your keyword list into your display ads. The displayed keyword is the one that triggers your ad when a relevant search is made. Dynamic Keyword Insertion, or DKI, is usually inserted into the ad title, but it can also be used in the ad’s first or second description line. If the keyword is longer than 25 characters, then the default ad text is shown. Advantages of DKI 1. Higher Click Through Rate (CTR) Since you are adding keywords that exactly matches search queries or keywords that are very close to search queries, it therefore increases the probability that searchers will click on your ad. This is simply because the searcher will perceive your ads to be more relevant to their search query. The increase in clicks will most certainly increase your click through rate (CTR). 2. Quality Score An increase in Clic...
Founder of Overt Digital Marketing sharing practical insights on Google Ads, SEO, analytics, AI and performance-driven strategies to help businesses grow and generate measurable results.